AI SEO, LLM Optimization & Generative Engine Optimization
Let’s be honest about something: the way people find information on the internet is changing faster than most businesses can keep up with. Not in a “we should probably update our blog” kind of way. In a fundamental, ground-shifting kind of way. In 2023, Google handled roughly 8.5 billion searches per day. By early 2024, […]
How to Measure Your AI Search Visibility: The Metrics That Actually Matter in 2026
The hardest thing about AI search optimization isn’t the strategy; it’s the measurement. Traditional SEO gave you clear metrics: rankings, organic traffic, and click-through rates. You could open Google Search Console and see, with reasonable precision, how you were performing. AI search doesn’t give you that luxury. There’s no “AI ranking” to check. There’s no […]
Topical Authority: Why Depth Beats Volume in the Age of AI Search
There was a period in digital marketing when the content volume game made sense. Publish frequently. Cover every keyword in your category. Build the biggest content library in your space. The logic was defensible: Google rewarded sites that had more coverage of more topics, and more content meant more chances to rank. That game has […]
Local SEO Is Going AI, and the Window to Get Ahead of Your Competitors Is Still Open
Local search has always operated by its own rules. The tactics that win national organic rankings, massive content programs, thousands of backlinks, and domain authority accrued over years don’t always translate to the map pack. Local search rewards proximity, relevance, and reputation signals in a way that makes it genuinely more level for smaller businesses. […]
The B2B Buyer Has Already Moved to AI Search. Has Your Marketing Caught Up?
There’s a familiar story in B2B sales: the deal that falls out of nowhere. You were never in the conversation. The prospect went to a competitor you barely knew you were competing with. And when you ask how they found their vendor, the answer is something vague “we did some research online.” In 2025, “some […]
Why Original Research Is the Highest-ROI Content Investment in the AI Search Era
There’s a thought experiment worth doing. Imagine every piece of content you’ve published in the last three years. Now imagine an AI that has read all of it along with every competing piece of content on the same topics. What would that AI actually learn from your content that it couldn’t learn from everyone else’s? […]
Perplexity AI Is Growing 191% a Year And Most Businesses Have Never Thought About Optimizing for It
In March 2024, Perplexity AI was recording 52 million monthly website visits. By May 2025, that number had grown to 153 million, a 191% increase in 14 months. For context, that’s faster audience growth than Twitter achieved in its second year of existence. More importantly, a majority of Perplexity’s users report using it instead of […]
Schema Markup in the AI Era: The Invisible Code That Gets You Cited
Schema markup is one of those topics that reliably produces glazed eyes in marketing meetings. It lives in the technical SEO corner of the conversation, handled by developers, invisible to users, and historically treated as a nice-to-have rather than a priority. That needs to change, and quickly. Because schema markup has become one of the […]
E-E-A-T Is Not Just a Google Thing Anymore; It’s How AI Decides Who to Trust
In 2022, Google updated its quality rater guidelines to add a fourth E to the E-A-T framework, making it E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. At the time, most marketers treated it as a Google-specific concern, something to think about when optimizing for health, finance, or legal content. That framing was too narrow. Today, E-E-A-T […]
LLM Traffic Converts 4.4x Better Than Google Organic: Here’s Why That Changes Everything
There’s a common assumption baked into most digital marketing strategies: more traffic equals more conversions. Optimize for volume. Get ranked. Get clicked. Win. That assumption is being fundamentally challenged by a data point that should be on every CMO’s radar: traffic from AI platforms like ChatGPT, Perplexity, and Claude converts at dramatically higher rates than […]